ABOUT US
BLUE CAR RENTAL

RELIABILITY AT THE FOREFRONT

At Blue Car Rental, we understand that the success of your trip depends on the reliability of your rental car. That's why we focus on every detail, from the moment you visit our website to when you return the vehicle. By moving the entire rental process to online platforms and smart devices, we've simplified your journey, eliminated waiting lines, and provided highly accurate information. Our specialized solutions ensure that your needs are always met. 

Iceland is a unique and breathtaking destination, where travelers often spend extended periods exploring its diverse landscapes. We recognize the importance of a reliable vehicle in enhancing your experience, which is why we offer a wide range of four-wheel-drive vehicles, a state-of-the-art fleet, 24/7 roadside assistance, and detailed information on safe travel in Iceland. We ensure that when you travel with Blue Car Rental, you feel secure every step of the way.

MARKET LEADERSHIP

Achieving excellence in the competitive car rental market requires continuous effort, innovation, and a deep understanding of customer needs. Most car rental companies offer similar vehicles, but we distinguish ourselves through constant innovation and development. We have revolutionized the traditional car rental process, transitioning it entirely from the counter to your phone or computer, making car rentals more accessible and convenient than ever before.

We believe we offer the best car rental service, not just in Iceland but globally. We lead the market by anticipating and adapting to the ever-evolving needs of our customers. Our commitment is to simplify the car rental process for everyone involved, ensuring that the quality of our service remains unmatched.

DETERMINED FOR EXCELLENCE

Our goal is to excel in every aspect of our business. Reliability and trust are the cornerstones of Blue Car Rental, and we uphold these values through continuous improvement, innovation in our services, and, most importantly, by having an exceptional team.

Our Zero Policy ensures Zero Worries and Zero Waiting. With our online check-in and contactless delivery options, we prioritize your convenience and demonstrate where our true focus lies.

EXECUTIVE MANAGEMENT

The executive management team at Blue Car Rental is responsible for the daily operations and decision-making processes within the company. They coordinate the company’s strategic direction, make critical decisions regarding operations, finance, and human resources, and ensure that our goals are achieved. The executive team works closely with the board to implement strategies and processes that support the company’s long-term objectives.

OUR PEOPLE, OUR STRENGTH

At Blue Car Rental, our team is our most valuable asset. The success of our company thrives on the collaboration of a diverse group of individuals working together as one. Every role is crucial to our collective achievements. We foster a culture of strong teamwork, reflected in our supportive environment and open communication. Each team member plays a key role in creating a healthy and positive workplace that we can all be proud of. 

We are dedicated to hiring talented individuals who bring the right skills and initiative to each position. Our dynamic environment is ideal for those ready to tackle a variety of tasks in an ever-evolving landscape, with opportunities for personal growth and career advancement.

COMMITMENT TO EQUALITY AND SAFETY

Equality and safety are cornerstones of our workplace culture at Blue Car Rental. We are proud to be a certified equal pay company since 2022, ensuring that all employees receive equal compensation and opportunities, regardless of gender, background, or any other characteristic. Our diverse workforce is a reflection of our commitment to fairness and inclusion, where everyone has the chance to grow within the company. 

The safety and well-being of our employees are paramount. We have a dedicated safety and health committee that regularly conducts risk assessments and implements measures to prevent any form of violence or harassment. We also promote a healthy lifestyle by encouraging participation in wellness activities, ensuring that our workplace is not just safe but also nurturing for all.

EMPOWERMENT THROUGH LEARNING AND JOY

At Blue Car Rental, we believe in the power of continuous learning and the joy of a positive work culture. We encourage our employees to take charge of their own professional development while providing the necessary support and resources to help them succeed. Our company offers a variety of training and development opportunities, both individually and in groups, fostering a culture of knowledge-sharing and growth.

We also understand the importance of fun in the workplace. Our vibrant employee association and internal marketing team regularly organize events and activities that bring excitement and break the monotony of the workday. We believe that a happy team is a productive team, and we strive to create an environment where work is not only fulfilling but also enjoyable.